Here are some comments from four focus groups held by The Publishers Association in Spring 2007:

 
“I like the security of a book.”
Student, student focus group

“The printed book, accompanied by online questions, is useful. It is necessary for the publishers to team up with the university in order for this to be profitable for the publishers, as if the lecturers don’t endorse the product, it will be useless.”
Student, student focus group

“A well-chosen textbook with good support materials is still the key teaching and learning resource.”
Lecturer, teacher focus group

“Students want new approaches to learning, but they don’t want to miss out on what’s already available.”
Lecturer, author focus group

“There is pressure from the students for lecturers to write textbooks. Students love handouts. But they still see textbooks as a main means of acquiring knowledge and learning.”
Lecturer, author focus group

“The imprimatur is important. Quality assurance is needed.”
Lecturer, author focus group

“It is possible to get too hung up on e-formats. Arguably, the book itself is a learning resource supplied by technology. E-learning is defined as ‘any learning mediated through learning technology’.”
Lecturer, author focus group

“I do not think that the textbook will go out of fashion; a textbook with support in the virtual world is very attractive.”
Lecturer, using social netware in education focus group

  • The range of learning resources available to students has never been more exciting,
    but the choice is more bewildering.
  • It can be difficult to find a coherent path through the avalanche of information,
    and sometimes it is hard to see which sources are authoritative.
  • A reliable, easy-to-access point of reference is essential.

There will always be a central role for the focused, up-to-date textbook.

To learn more about the research that we sponsored into study patterns, learning materials and attitudes to textbooks, click here.

Or join the debate at http://www.publishinghub.net/blog