In 2005 the Publishers Association and academic booksellers together created
Open Books • Open Minds to promote textbooks.

The campaign is now in its third year. It is designed to:
• make textbooks more appealing to students
• raise awareness of the need for core textbooks
• put some fun into buying textbooks!

In 2006, 110 bookshops took part in the campaign:
• 750,000 scratch cards were distributed to students buying textbooks, the ‘lucky’ ones offering prizes
• Discounts were offered on further purchases made later in the autumn

The 2007 campaign is yet more tempting:
• Every student spending £40 or more on textbooks will receive a guaranteed prize
• The prize is the choice of an experience from one of three categories:
  - ‘Adrenalin Rush’
  - Sports
  - Health and Beauty

To learn more about the 2007 Open Books • Open Minds promotion and how it works,
click here.

If you would like to know how your views have shaped Open Books • Open Minds,
click here.